Positive balance of Goldcar’s participation in FITUR


Positive balance of Goldcar’s participation in FITUR

After the International Tourism Fair, FITUR, Goldcar, a leading company in the vehicle rental holiday market, highly appreciates your participation. During its celebration, Goldcar developed an intense commercial activity in its stand, through which more than 25,000 people passed, achieving a very outstanding impact.

“The results generated have been really positive for the company, both in terms of trade and brand exposure.The Goldcar stand, in which a vehicle with the Click’nGo service was exhibited along with other dynamics and simulators, woke up a great interest among the attendees, with whom we have been able to share the new projects, services and news of the company for this 2018, “says Juan Carlos Azcona, CEO of Goldcar.

Some of the most successful initiatives of attendance were the presentations offered by a diverse group of experts on some of the disruptive factors that are impacting on Tourism, from the collaborative economy or Big Data, to smart cities, the connected car or augmented reality, in addition to workshops for the general public offered by well-known influencers and youtubers from the world of travel, such as Itarte and DeVermut. More than 500 attendees could discover the possibilities offered by all these trends.

He also highlighted the presence of the World Swimming Champion, David Meca, and the motorcycling pilot, Ana Carrasco, who offered lectures on motivation, which did not go unnoticed by professionals in the sector and the general public.

Goldcar also had the opportunity to make known among the visitors its innovative digital rental system, Clickn’Go, whose benefits could be tested in situ. The mobile app offered by the company registered a 109% increase in downloads during the days of the fair.

The public could also have fun with other interactive experiences, such as enjoying a motorcycle racing located at the Goldcar stand. Specifically, more than 1,700 people participated in the proposed dynamics with the Kawasaki Ninja 300 and with two GT racing simulators.