18 Jan Goldcar, present at the World Travel Market
Go for the first time with its own stand (GV475) to a fair that when it was last held attracted more than 51,000 visitors and exhibitors
Goldcar, a market leader in vehicle rental, was present at the World Travel Market (WTM), which took place from November 6th to 8th in London. The London fair, which achieved a record attendance the last time, with more than 51,000 people including visitors and exhibitors, is one of the key events in the tourism sector worldwide and the main event for Goldcar’s second international market.
Goldcar is present for the latest fair and has been taking part for more than a decade, this time with the novelty of having its own stand, the GV475. The objective with its presence in this event is to promote the commercialisation of its range of rental services and attract the attention of a traveller with a profile committed to a modern and agile service, in which new technologies are ever present.
As Manuel Núñez, commercial director of Goldcar explained, “this time we have opted to have a stand of our own as our presence in the market is growing and we are sure that it will be an excellent showcase to expand our contacts internationally . By being there we also want to bring the services that Goldcar has to visitors so that they reach the end user “.
Rhodium, Goldcar’s premium brand, will play a leading role. Goldcar will show the British tour operators their offer, aimed at long-distance travellers, who look for a bit more in their car rental, with vehicle models matching their travel needs and preferential attention at destinations and during their hire.
“The presence of Goldcar in the WTW responds, in short, to our expansion strategy”, explained Manuel Núñez, who added that “the United Kingdom is the second foreign major market for Goldcar”. Currently, the company operates in 16 markets – Spain, Portugal, Italy, France, Malta, Andorra, Morocco, Greece, Croatia, the Netherlands, Mexico, Romania, Cyprus, Turkey, Serbia and Iceland.
In addition to attending this event, and in the eagerness to strengthen its strategy of international growth and expansion, Goldcar has been or will be present at other notable fairs in the sector such as FITUR, ATM Dubai, ITB Berlin, OTDYKH Leisure Moscow or Car Rental Show USA .
New technologies for Goldcar users
Goldcar arrives at the World Travel Market after the launch of its latest projects in the area of ??innovation – Clickn ‘Go and Keyn’Go, both designed for the improvement of the customer experience. The Click’n Go service is a pioneering 100% digital rental system through which customers can pick up, open and close the car from their mobile phone, thus avoiding unnecessary queues or waiting at the counter. For its part, Keyn’Go, is an intelligent key dispenser with which the user can experience the agility of the hire service, as it makes it possible to collect and deliver the vehicle keys in just 1 minute, using a QR code, and without going via office.
In addition, the company has a new mobile website, which allows the user to have the fastest and most comfortable car hire service anywhere. A website optimised for a simple and effective navigation, endowed with an intuitive and attractive design to respond to the needs of each user and with access to all the contents, services and promotions of the company.