18 Oct New APCA campaign
To celebrate the International Day of Cerebral Palsy, the Alicante Association of Cerebral Palsy (APCA for its acronym in Spanish), launches its campaign “The Association with the worst logo, but the best purpose” in order to extend beyond the design or its corporate image, the only thing that truly matters to the association: to bring the best care possible to individuals with cerebral palsy and similar disabilities.
The presentation took place in the terrace of the Business World Alicante and about 60 people attended, among them, several celebrities of the Alicante province such as Antonio Reuse, Asuncion Sanchez Zaplana or Carolina Llobel, as well as the sponsors of the campaign, part of the APCA team and users of the centres.
In its fun and creative spot, APCA explains the story of its “traumatic logo”, with no prospect for possible future, but that at the end became their image. In www.laasociacionconelpeorlogo.com , you can download “the worst logo in the world” to help them achieve better services and improve their quality of life.
You can collaborate with any amount or get all the versions of the log, as well as its corporate identity manual. This is a unique manual because, unlike others, it encourages you to use their logo in any way you see fit, freely and without restrictions. That way, every time it’s used, it will be giving visibility to an association with a great purpose.
The Association of Cerebral Palsy in Alicante would like to thank all of those whose attended and shared that important day with the association and all of those who have collaborated with us and that have made it possible: Grupo Idex, Abogados Sanchez Butron, Juan Perán Pikolinos, Renault Automóviles Gomis, Fundación René Quinton, Goldcar, Construcciones Francisco Guillermo & Asociados S.L., Businness World and the Regional Council of Alicante.